Family legacy of Hospitality in Sri Lanka; The Jetwing Story

How about reading a great feedback by a wonderful client who travelled with us, Jetwing Travels, who has got herself thinking what really this Jetwing Story is after experiencing an amazing time in this beautiful island paradise, Sri Lanka!

Read what Shona on paraphernalia.co says about Jetwing.

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Sri Lanka: The Jetwing Story

The Jetwing Story

The Jetwing brand is the largest independent business group in Sri Lanka’s tourism industry today. Founded by the late Herbert Cooray, it’s a brand synonymous with Sri Lanka; unique locations, luxury accommodation, and a commitment to sustainability and conservation.

From Colombo through the central highlands, southeastern plains to the Indian Ocean, we experienced Jetwing Hotel’s hospitality. Each property was unique, yet they all maintained a consistent Jetwing ethos, sustainability, community projects, caring for the country and its people.

It got me thinking, what is the Jetwing story?

As I researched, it became clear, there would be no story without Herbert Cooray.

Introducing Herbert Cooray

Born in Kosgama, 40 odd kilometres from Colombo, on January 27th, 1929, to building contractor, Jeramius Cooray and his wife, Lucy Wijegunawardena, Herbert Cooray’s early years were much like every kid in the village.

He rode to school by bull-cart with Neville, his older brother, played games in the rain with the other kids, and generally got into mischief like any young lad.

It wasn’t until secondary school that Herbert received a reality check. Lucy insisted the two boys be educated in Colombo.

Jeramius wasn’t keen but he knew what he was up against, after all, Lucy’s strong will was evident when she kept her maiden name after marrying him in 1926.

Experiencing a period of bullying by classmates (and some teachers), Herbert developed a natural affiliation with those ill-treated or oppressed, rebelling against authority and empathising with the underdog.

By university he realised, to be able to help people, he needed the establishment or, at least, be in a position to debate the issues. He launched a campaign for the presidency of University of Ceylon’s Student Council and won.

Laying the Foundations

After university, Herbert was unsure of his direction. A stint studying law preceded a position teaching English before he settled into an insurance sales role. With a small base salary padded by commissions, Herbert’s entrepreneurial side emerged. He realised the harder he worked, the more he made.

As a prolific reader, he learned much about investing, set his sights on travel, and eventually followed his father’s footsteps into the construction business.

A building contract for what was then Seashells Hotel in Negombo was the catalyst for Herbert to purchase land nearby and launch his first hotel project – Blue Oceanic.

The planned 60 room Blue Oceanic Hotel opened a lot earlier than planned in 1973 with only six rooms completed. The demand at that time was so great.

Tourism in Sri Lanka in the 1970s was, for the most part, sold as group packages. To get a slice of the action, a relationship with a foreign travel agency and tour operator was imperative. At the time, these foreign agencies and tour operators held the power over a property’s occupancy.

One such tour operator working with a travel agency in Colombo inspected Blue Oceanic with the intention of booking a group and convinced Herbert to start his own travel agency. If he did, the tour operator’s German clients would be his. A compromise was reached and early Jetwing Travels was born. It was 1981.

Nurturing the Passion

Herbert’s true love was the hotels themselves. Discovering locations within Sri Lanka’s natural beauty; conceptualising and creating the structure with minimal impact on the environment; employing and training people from that particular area.

To turn his vision into reality, it came down to choosing the right people. In Shiromal Cooray’s book, “A Man In His Time, The Jetwing Story and the Life of Herbert Cooray”, she quotes Herbert as saying:

“You can’t teach someone to smile. You can’t teach someone to serve others well, you can’t teach personality, you can’t teach a person to be passionate about what they are doing. But you can find people with those qualities and teach them what to do.”

The Legacy Lives On

Herbert Cooray died in 2008, just one year before the end of the civil war. Through three decades of violence, he continued his passionate campaign for Sri Lanka’s tourism.

Stepping up, both daughter, Shiromal and son, Hiran, have continued Herbert Cooray’s legacy.

The Jetwing portfolio is not a “seen one, seen them all” hotel chain. Each property is individual, but the company vision remains consistent throughout.

With beach villas including a chef, butler, and maid; sustainable eco-lodge resorts; boutique and star-classed hotels; homestays, glamping resorts, and a houseboat, Jetwing Hotels encapsulate Herbert Cooray’s vision.

Sri Lanka’s diverse regions and the variety of experiences can make planning an adventure overwhelming.  It’s here that Jetwing Travels are a life saver.

With their 38 years of experience, Jetwing Travels work itineraries around the seasons, the traveller’s timeframe and your preferred activities.

Offering transport, informative guides, tickets to attractions and hotel reservations as a complete package, Jetwing Travels takes the uncertainty and, let’s face it, the hassle out of planning your trip.

Itinerary examples are prepared and discussed prior to confirmation and information is supplied for each suggested location. Tailoring itineraries to suit the traveller’s needs is the ultimate goal.

For first-time Sri Lanka visitors, Jetwing Travels is definitely worth considering. From our experience, we can highly recommend Sanjeewa. He did his utmost to ensure we saw as much of Sri Lanka as time allowed. With some email discussion, we ended up with an excellent itinerary.

Duminda (our guide/ driver) shared his extensive knowledge of Sri Lanka’s history, politics and culture, ensuring we were far better informed than had we been left to our own devices.

His years of experience with Jetwing Travels meant we avoided scams, took shortcuts to avoid traffic congestion and he introduced us to scrumptious snacks from the roadside.

It’s heartwarming to see Herbert Cooray’s vision still evident in the Jetwing Group’s properties and travel experiences. You have to take your hat off to him, it wasn’t an easy task.

When you stay at a Jetwing property, read Shiromal’s book, it’ll have you admiring a man who was a socialist – English teacher – insurance salesman – developer before finding his true passion in hospitality.

Herbert Cooray’s legacy lives on and that’s a thing we love….

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Source: https://paraphernalia.co/sri-lanka-jetwing/

Blogger/Client: Shona on paraphernalia.co