New look Jetwing Blue debuts
By Cheranka Mendis
The Jetwing Group yesterday officially re-launched Jetwing Blue, Negombo, along with a brand new logo for the Group. The hotel was opened by Economic Minister Basil Rajapaksa at a ceremony held last evening.
The Minister of Economic Development Basil Rajapaksa in conversation with the Canadian High Commissioner Bruce Levy (left), Jetwing Group Chairman Hiran Cooray and Sri Lanka Tourism Chairman Dr. Nalaka Godahewa immediately after opening the re-launched Jetwing Blue in Negombo last night – Pic by Upul Abayasekara
Jetwing Blue, previously known as ‘Blue Oceanic,’ was the first hotel of the Jetwing Group which started with just six rooms in 1973.
It has been completely refurbished and the beach front property now holds 112 rooms.
The previous logo of Jetwing Group of two palm trees and the waters was originally designed for the launch of the hotel, but went on to be adopted for the Group’s entire product and service areas. The new logo, which Chairman of the Group Hiran Cooray identifies as a ‘butterfly’ in pink and yellow spotted on the ‘i’ of the Jetwing name, would rejuvenate the group and refresh the outlook of company.
“The butterfly in the logo represents the nature of business for the Group – travelling and discovering,” Cooray said.
Cooray told the Daily FT that the butterfly acting as the dot on the ‘i’ gives the logo a lighter touch, conveying the spontaneity and delightful surprise that the Group offers. “The logo has been an idea that has existed for well over five to six years.
We feel that the time is now right for a change and refresh,” Cooray concluded.
Source: http://www.ft.lk/2011/06/25/new-look-jetwing-blue-debuts/
