Sri Lanka Cricket signs in new sponsors
by Jetwing · Published · Updated
Reebok, Pepsi, Elephant House and Jetwing Hotels have joined the list of new commercial partners to sponsor the Sri Lanka Cricket team, a statement said.
The three-year contract was announced on Saturday, following a competitive bidding process earlier this year, Sri Lanka Cricket said.Reebok India, secured the official clothing partners’ contract, while the promotional rights on soft drinks was awarded to Varun Beverages, the holding company of Pepsico India, the release said.
Sri Lanka’s Ceylon Cold Stores PLC, popular for its food, ice cream and beverage ranges, secured the contract as the official food, frozen novelties and energy drinks supplier.
Ceylon Cold Stores retails products under the “Elephant House” brand name.
Lion Brewery PLC, one of Sri Lanka’s largest beer manufacturers, was awarded the rights to sell and promote beer at official games.
Sri Lanka’s Jetwing Hotels group, is the new hotel and hospitality partner for events in the southern town of Galle. Jetwing’s seafront property in Galle, the Light House Hotel has been a popular venue to host national players in the past.Atom Technologies becomes the new LED giant screen supplier.
The local terrestrial television broadcaster right was awarded to Carlton Sports Network Private Limited, the governing body said. Carlton’s commercial sponsorship has been criticised in the media as Sri Lanka Cricket’s secretary Nishantha Ranatunga, is also the chief executive of Carlton.
The cash-strapped board did not say how much the new commercial deals were worth.
Sri Lanka Cricket was saddled with a 70 million dollar debt, after co-hosting the 2011 World Cup with India and Bangladesh. Much of the monies were spent to build two new stadiums and renovate a third.
In September, the country will host cricket’s World Twenty20 tournament, which is expected to cost some 600,000 dollars to revamp infrastructure.
Source: http://www.lankabusinessonline.com/fullstory.php?nid=1080091916
