8 Themes, 2 Hotels, 1 Country – Jetwing Travels promotes Refreshingly Sri Lanka
by Jetwing ·
Welcome to a pristine land, where heritage vies with the call of the wild and the thrills of adventure. Where bliss is just a step away, where the scenic vistas of sand, jungle and ocean are memories waiting to be experienced, there lies the essence of Sri Lanka. Festive, vibrant, alive. Come visit me, and be a part of refreshingly Sri Lanka, a country like no other.
The power of social media is immense; able to reach millions of users through a single post, tag, tweet or click. Building on their previous online campaign promoting Sri Lanka, especially with 2011 being designated the ‘Visit Sri Lanka’ year, Jetwing Travels is once again harnessing the potential of Facebook to promote our one of a kind island, and its unique experiences.
Novel in its simplicity, the campaign promotes interactivity based on the 8 themes identified by Sri Lanka Tourism. The rewards are worth it; a night’s stay for two at Jetwing Beach, Negombo, a member of the prestigious Small Luxury Hotels of the World, or at the extremely exclusive Maya, in Tangalle. To participate, log on to www.facebook.com/jetwing and www.facebook.com/srilanka.tailormade.holidays, pick the flyer relevant to the theme you are most interested in, post it on the wall, along with the answer to the following question:
“How can we better promote Sri Lanka under this theme and what fascinates you about this particular theme?”
“This campaign targets communities all over the world; thanks to the potential of social media. We have provided a platform, and invite ideas, suggestions and theories, and change the way that Sri Lanka is perceived by the world.” said Ishanth Gunawardene, Head of Sales and Marketing for Jetwing.
About Jetwing
The Jetwing family of companies which consist of mainly Jetwing Travels, Jetwing Hotels, Jetwing Eco and Jetwing Air has been in the travel industry for well over 30 years and Jetwing Travels is one of Sri Lanka`s foremost destination management companies dealing in both inbound and outbound travel. Owning and operating its own hotels in Sri Lanka through Jetwing Hotels allows a competitive edge over the competition to be maintained and provides synergies and an opportunity to provide a seamless experience to all Jetwing clients.
